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Dream Capture

Fall 2023 // Design: Processes & Practices

Dream Capture is an experiential intervention of the typical morning routine. To provide morning motivation, Dream Capture is a platform that incentivizes dream journaling. Dreamers log their dreams into Dream Capture and then have the option to connect with and commission artists. This service brings dreams to life in a physical art form of the Dreamer's choosing. 

Design Element
Overview

01

Problem Definition

Utilizing a Duncker Diagram, I navigated my team's core values and proposed possible solutions for this project. In the specific solutions stage, my team decided to develop a dream journal commission service.  

Dream Capture Problem Definition

02

Audience

After choosing to pursue the dream journal commission service, the audience included two subgroups: the journaling dreamers and the commissioned artists

Dream Capture Audience Definition

03

App Design & Prototype

In Figma, I designed the app prototype obeying a preset style catalogue. I focused on executing the main objectives of the app: journal log, commission selection, and dreamer-artist communication.

Dream Capture App Layout

04

Packaging Mockups

Within the services, art commissions may be physical items shipped to the dreamer. For this part of the service, I generated a logo and packaging mockups in Adobe Illustrator

Dream Capture Logo and Packaging
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